Andy Steenberge
Executive Creative Director
Mobile: (202) 907-7066
Email: AndySteenberge@gmail.com
Portfolio: https://www.AndySteenberge.com
PROFESSIONAL SUMMARY
Multi-award-winning Creative Director with a history of transforming global brands through high-impact creative, data-driven media strategies, and compelling storytelling. Adept at leading cross-functional teams to launch viral, ROI-focused campaigns—including multiple Webby Award-winning initiatives—that resonate with diverse audiences. Recognized for aligning creative vision with overarching brand goals and driving measurable growth across digital, social, and traditional channels.
SKILLS
Creative Direction & Visionary Leadership | Brand Strategy (Digital, Social, Print, Broadcast, Experiential) | Integrated Campaign Development | Data-Driven Marketing & KPI Management | Cross-Functional Team Leadership & Collaboration | Budget Management for Large-Scale Projects | Digital & Social Media Strategy | Content Creation & Production (Multiple Mediums) | Art Direction & High-Quality Design | User-Centered Design & Usability Testing | Stakeholder Collaboration & Partnership Development | Expert Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere, Firefly) | Strategic Pitching & New Business Development | Transformation & Change Management | Visionary Storytelling (Client Presentations & Brand-Building) | Team Mentorship & Talent Recruitment | Adaptability, Self-Starting Mindset & Positive Attitude
PROFESSIONAL EXPERIENCE
Maeve Marketing
Co-Founder, Executive Creative Director
October 2023 - Current
Bethesda, Maryland
Produced high-impact marketing strategies for a diverse client base, including tech startups, global e-commerce retailers, and premium subscription services. Focused on crafting compelling campaigns that blend data-driven insights with standout design, positioning brands to resonate deeply with their audiences and drive measurable results.
Strategic Campaign Development: Developed multi-channel campaigns to boost client brand visibility and engagement, leveraging insights to craft tailored, audience-specific messaging across digital, social, and print platforms.
Brand Positioning and Transformation: Directed rebranding initiatives that aligned brand strategy with market trends, capturing new audiences while solidifying existing customer loyalty.
Successful Product Launches: Led end-to-end creative strategy and execution for multiple product launches, collaborating with cross-functional teams to deliver impactful product experiences and go-to-market campaigns that exceeded sales targets and achieved strong market entry.
Red Ventures Travel – Lonely Planet, The Points Guy
Vice President Creative and Brand
January 2022 - October 2023
Charlotte, North Carolina
Produced high-impact marketing strategies for a diverse client base, including tech startups, global e-commerce retailers, and premium subscription services. Focused on crafting compelling campaigns that blend data-driven insights with standout design, positioning brands to resonate deeply with their audiences and drive measurable results.
Led global creative efforts for Lonely Planet and The Points Guy, driving customer engagement through social campaigns that highlighted aspirational travel and rewards experiences.
Directed a 2x Webby Award-winning campaign for Lonely Planet through social-first creative, increasing digital engagement by 40% and aligning with consumer travel aspirations.
Pioneered a bold rebrand for The Points Guy by deeply understanding customer and partner goals in rewards and loyalty, facilitating alignment workshops, and establishing measurable KPIs to drive brand growth and business objectives.
Rebranded and modernized print publication layouts for Lonely Planet, resulting in a 150% increase in book sales and 10x ROI.
Total Wine & More
Senior Creative Director
July 2021 - January 2022
Bethesda, Maryland
Senior creative lead for America’s largest independent retailer of wine, spirits, and beer, leveraging extensive expertise in brand strategy, in-house team building, and multi-channel creative development.
Designed and implemented the brand’s creative strategy, overseeing visual and copy direction across digital, print, experiential marketing, OTT, video production, photography, website, email, social media, radio, 3D, and in-store signage.
Drove over $2 billion in sales within six months by leading in-house marketing campaigns designed to engage and convert customers.
Increased social media followers by 20% in six months through creative storytelling and targeted paid campaigns.
Launched quarterly promotional campaigns with seasonally relevant creative across all channels, strengthening brand consistency and customer engagement.
Concepted and produced the company’s first TV commercial and OTT ad, achieving over 50 million views and significantly enhancing brand visibility.
Rosetta Stone
Executive Creative Director and Global Brand Lead
October 2011 - June 2021
Arlington, Virginia
Led transformative creative initiatives to elevate consumer interest and brand awareness for Rosetta Stone, revitalizing a legacy brand by establishing a fresh brand voice, strategic positioning, and value proposition to engage new audiences. Developed and executed customer-centric campaigns across global markets—including the US, UK, EMEA, LATAM, APAC, and B2B—while effectively managing a $2.25M creative budget.
Promoted to Global Lead based on exceptional results as the US Consumer Creative & Brand team lead, rapidly building and integrating teams to increase production by over 30% and elevate creative quality within three months.
Identified strategic opportunities and designed customized campaigns, guiding each initiative from concept to deployment.
Partnered with industry leaders like Airbnb, Spotify, American Airlines, Virgin Atlantic, and Vice Media to lead high-profile content initiatives, including TV ads, performance marketing, social media, podcasts, and web content. Delivered engaging, social-first campaigns that amplified brand reach and drove significant top-of-funnel growth.
Elevated Rosetta Stone’s global social presence by launching content marketing and social-first campaigns, increasing product engagement by 50% and email click through rates by 30%.
Achieved record financial performance in over five years, driving a 50% increase in year-over-year bookings with a COVID-19 campaign that inspired users to learn new skills at home.
Built a high-performing in-house team of 18 designers, copywriters, and content producers, exceeding profit forecasts by 48% in 2020.
Delivered a market-leading ownability factor of 92% (vs. 67% industry average) through a global TV campaign in collaboration with agency partners.
Spearheaded a comprehensive rebrand to revitalize key brand metrics, collaborating with external agencies and internal teams to target a growth-focused audience.
Defined a new competitive positioning, personality, and brand guidelines, launching a bold TV commercial and global campaign that improved 15 of 17 brand attributes and increased app subscription awareness to 84%.
Established a digital content studio that produced 200+ videos, earned a Silver ADDY Award, and generated 40M+ YouTube views. Built an in-house content team, launched a blog and YouTube channel, and grew blog traffic to surpass the RosettaStone.com homepage.
Pappas Group (Acquired by DMI Brand Marketing)
Interactive Designer, Motion Graphics Lead
2009 - 2011
Arlington, Virginia
TerpSys Design
Senior Interactive Designer
2004 - 2009
Bethesda, Maryland
Creative Strategy, Inc.
Senior Interactive Designer
2001 - 2004
Chevy Chase, Maryland
Speakout.com
Interactive Designer
1999 - 2001
Washington, DC
AWARDS + HONORS
Webby Awards – 2x Winner 2023
Webby Awards – Winner 2019
Webby Awards – Nominee 2019
Webby Awards – Nominee 2017
Webby Awards – Nominee 2014
American Advertising Awards – Winner “Best in Show” 2014
American Advertising Awards – Special Judges Award 2014
ADDY Awards – 25+ total awards 2012 - 2021, including:
Gold - Best :30 Commercial
Gold - Best Campaign
Gold - Best Branded Content & Entertainment
Gold - Best Social Content Series
Gold - Best Web Series
Gold - Best Out-of-Home
Gold - Best Event